Movement with purpose.
We create animation for brands, products and ideas that move the world forward.
What can we move?
Product Films & Animation
Show more than the surface.
Your product may be complex. The story around it shouldn’t be.
HARAQA creates cinematic product films and explainers that reveal what a product is, how it works, and why it matters; transforming technical features into visual stories people can understand, remember, and want.
From technology and consumer products to medical devices and complex innovations, we combine 3D visualization, motion design and animation to make the unseen visible and the complicated feel effortless.
What we create
Product films • 3D product animation • Product explainers • Technical visualization • Launch films • 2D/3D animation
How we approach it
We don’t start with animation. We start with the product, what makes it valuable,
what needs explaining, and what deserves attention.
Then we build the visual language around it.
Every detail, camera move and transition has a reason.
The result
A product people don’t just see.
They understand it.
SaaS Product & UI Motion
Make the product feel effortless.
Great software can do a lot.
Explaining it shouldn’t take a lot.
HARAQA turns complex digital products, interfaces and workflows into clear, beautifully crafted motion; helping people understand not only what your product does, but how it feels to use.
From a single feature to an entire platform, we combine UI motion, product storytelling, 2D/3D animation and thoughtful visual direction to focus attention on what matters.
What we create
SaaS explainers · UI animation · Product demos • Feature launches • App films • Website motion • Product campaigns
How we approach it
We don’t simply record an interface and add transitions,
We find the clearest way to tell the product story; simplifying flows, directing attention and using motion to make every interaction feel intentional.
Complex behind the scenes. Effortless on screen.
The result
A product that’s easier to understand and harder to forget.
Brand / Character / Narrative
Give the idea a life of its own.
Some stories need more than explanation.
They need personality.
HARAQA creates distinctive animated worlds where brands, characters and ideas can move, speak and connect in ways live action often can’t.
From expressive character animation to stylized brand films and original narratives, we combine concept, design, storytelling and animation to create work with a voice of its own.
What we create
Brand films • Character animation • Animated campaigns • 2D/3D narratives • Branded content • Mascots & character worlds
How we approach it
We don’t choose a style because it looks good.
We build a visual language around the idea; shaping the characters, design, movement
and timing until every element belongs to the same world.
Craft serves character. Motion serves story
The result
Animation that people don’t simply watch. They feel it.
Movement with purpose.
HARAQA is a Dubai-based animation studio creating sophisticated 2D and 3D animation, product and UI motion, and visual storytelling.
Sherif Fayek
Founder & Animation Director. Sherif leads creative direction, the client relationship and final quality.
An elite remote team of artists is assembled around each project, shaped toward one coherent result.
